Joan Crawford was a renowned Hollywood actress who was also known for being the face of Pepsi-Cola in the 1950s and 1960s. In 1955, Crawford became the first celebrity to represent a major product in advertising, with her famous slogan, "Pepsi-Cola hits the spot, twelve full ounces, that's a lot."
Crawford's partnership with Pepsi helped to transform the brand's image and appeal to a younger demographic. Her glamorous persona and sophisticated style resonated with consumers and helped to boost Pepsi's sales during her time as a spokesperson.
Crawford's association with Pepsi lasted for over two decades and continues to be a notable chapter in the history of both the actress and the brand. She is often credited with helping to solidify Pepsi's position as a major player in the beverage industry, alongside its main competitor, Coca-Cola.
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